Tech Partner Notes...

 

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On this page, I'm going to add any notes I think would be helpful.
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At least at the start, there won't be any organization.
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If I come across something I think will help, I'll add it here.

 

Cleaning Your Database...

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In the video I forgot to explain why I was highlighting the big chains.
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It's so you can compare the highlighted businesses in your area with the big chains who do texting.
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Here's a graphic including all the ones I know about...

 

For example, if one or more of these chains is in your area, in your emails you can mention that fact or allude to it.
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One of my approaches is to make the subject line of my email a recent offer I got or saw that went out by text. 
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Subject: Two 2-Topping Pizzas for only $8.99 each?   
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Hello!
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Yesterday I received a text message ad from Domino's for Two 2-Topping Handmade Pizzas, for only $8.99 each? 
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This wasn't an unsolicited text. 
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I'm on their list and requested those text ads. 
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It doesn't look like you do text message marketing.  
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If you'd like to give it a try without cost or obligation, I'm your guy/gal. 
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Get all the details on my service at YOUR WEBSITE.   
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Thanks!   
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Your name
City, State
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P.S.  That offer you made on Facebook of (OFFER DETAILS) would work well sent as a text message AND 98% of your audience will see it immediately vs 1 or 2% of your FB audience.

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Back in January I made a video similar to the above.
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I've set it up so that the video below starts at the 4:30 mark where the new info is...
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Here's a book I wrote about Text Messaging in 2019.  

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You can ignore the tech aspect of things since I'm handling it for you.

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I notice this on FB recently...
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A friend shared it.  
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This massage place had a cancellation for Sunday and was looking to fill it via a Saturday post on Facebook.
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That's great.  She had over 24 hours to fill the spot so a FB post would probably work.
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I made note of this because it gives me a GREAT reason to reach out to these people offering my Texting Services.
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The argument I will make is that FB is great when you have a lot of time to fill a space but what if that cancellation happened at 1PM on Sunday?
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Having a text list of customers will fill that spot in minutes.
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I've added a new Sheet to your Databases called Miscellaneous Leads where you can add info like this.
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Update: I checked out the FB page of the biz above and saw this...

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More ammo to "argue" they could be helped by Texting.

 

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A question for the ladies...
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Where do you get your hair done?  Nails?  Massage?
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If you get any of these services on a regular basis, you might reach out to the owner of the business and ask them about text message marketing.
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It's perfect for those kind of businesses particularly for filling spots created by cancellations.
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When someone cancels their appointment with one of these service providers it hurts them right in the wallet.
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If they can't get that spot filled, their pay that week will be lower.
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Having their best customers on a text list means they can send an message out to the list like this...
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That clickable link that appears on the customers phone will make it super easy for them to call and grab that appointment.
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They'll get some calls AND they might even book some new business from people who were reminded by that text that they needed a service done.

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They can't do this with ANY other form of marketing...reach their most likely customers INSTANTLY.

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Ask a friend or service provider you do business with or who owns a business this question...
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"Do you do any text message marketing to fill gaps in your schedule or to get your customers to come back more often?"

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..Now, you'll get one of maybe 3 answers...Yes, No, What's that?

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If the answer is YES, follow-up with "great!  how's it working out?"

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If the answer is NO, follow up with, "I'm considering offering it as a service complete with a 30 day free trial, would you like to see if we can quickly fill gaps in your schedule or get your customers to come back more often?"

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If the answer is WHAT'S THAT?...follow up with..."it's where business send promotional offers to their customers via text message."

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Your goal for these conversations, regardless of how they happen (email, phone, text etc)  is to get out the line... "I'm considering offering it as a service complete with a 30 day free trial, would you like to see if we can get your customers to come back more often?"

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If they are already using a service, you'd say..."The reason I asked is because I'm considering offering it as a service but it sounds like you're all set."
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You never know...they might be unhappy with their current provider or need someone to help with the actual texting. 

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If they ask about pricing, "say that would depend on the size of the list and how often you text but most businesses would pay $100 or less per month after the 30 day free trial."
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EVERYONE who has taken my suggestion and done this has had something positive happen.
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Here's a list of businesses that fit best...
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-Car wash
-Auto detailers
-Restaurants
-Bakeries
-Bars
-Bowling alley
-Coffee shops/Cafe's
-Deli
-Diner
-Night Club
-Live Theater
-Movie Theater
-Pizza Shops
-Liquor Store
-Beverage Center
-Gym
-Spa
-Hair Salon/Barber
-Nail Salon
-Golf Course
-Live Music Venue
-Mini Golf
-Dry Cleaner
-Bookstore
-Cigar Shop
-Vape Store
-Pet Groomer
-Pet Food Store
-Shoe Store
-Clothing Store
-Massage therapists
-Sandwich shops
-Yoga Studio
-Churches
-Florists
-Oil change place

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Here's a list of businesses that could also use texting but not as frequently as the list above.
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-Dentist
-Doctors
-Chiropractors
-Physical Therapists
-Auto dealers
-Boat dealers
-Opticians
-Pharmacy
-Insurance agency
-Apartment complexes

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I'm sure there are more that could fit on both lists.
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So, listen to that interview with the guy who built an 8 million dollar business doing this.
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Reach out to business owners who you give money to already asking their opinion on text marketing.

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***
Today, I woke up to an intro to a local pizza place about 2.5 hours from me.
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Here's how it happened.
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Last week I had a "zoom meeting" with an SEO marketing agency salesperson.
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Her company has developed an online ordering system for restaurants and she wanted me to be aware of it for my customers.
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I mentioned my texting services and she said she'd forward the info to a friend of hers in the pizza business.
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Rather than sit and wait for something that probably wouldn't lead to anything I set up a demonstration and emailed my new contact...
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