Random Ideas For The Texting Group...
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These ideas came from our phone conversations, demonstrating, yet again, two heads are better than one. If I've forgotten anything, let me know and I'll add them.
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I've come to the conclusion that developing a target list of 20-30 businesses we can help is better than emailing hundreds. By now you should have gotten a copy of the PDF I put out a few years ago...if you misplaced it, here it is again.
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Look through it an make note of any questions you may have. My thinking has changed on some of the content but overall it's a great resource. Here's where the random comes in...
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-Be on the lookout for businesses that are ADVERTISING.
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It's easier to steer a moving boat and people that are already spending money on advertising are easier to convince to spend money on advertising.
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Find these ads wherever advertising is sold...Pennysaver type publications, the daily paper, local magazines, social media.
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When you see an ad from a LOCAL business that could be helped by texting, clip it out. Add it to your database.
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Domino's Pizza Hut and Papa Murphy's all have text lists you can join.
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Join them...get details from their websites.
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One of our approaches should be pointing out to the independent pizza shop that the big guys are texting and you can too for less than the cost of one small ad.
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A great subject line to one of those independents could be...I got a text ad from Domino's last night and when they open the email there's a copy of it...
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If you have a town around you that has two or three of the biggies PLUS the independents, an email with copies of two or three texts you got from them in a week would be great visual proof that they are at a disadvantage.
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As you develop your list of prospects, check out their Facebook pages and see if they are active...posts in the last couple weeks. If so, keep them on the list. LIKE their pages and then save them to a file on the Chrome Bookmarks Bar.
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While on their FB page click the STAR in the upper right corner and then choose MORE.
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CLICK on Bookmarks Bar and CLICK New Folder
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Name it whatever you want
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Now when you click on that folder you'll see all the pages you've liked and added to that folder.
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Now, I recommend, once a day visiting all those pages and liking any new content so they start to notice your name and they'll recognize it from their email boxes too.
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The easy way to visit those pages is hover over the folder and RIGHT CLICK on your mouse which will open this menu...
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It will open them all at once so you can quickly go through and do some liking and commenting if appropriate.
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Sign up for Groupon in your area. Businesses using them are wasting A LOT of money...50% of the proceeds go to someone else. Add them to your list.
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SMSArchives.com will show you businesses that are advertising via Text Message.
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Sadly they don't seem to be updating the list in real time like they used to but it will show you lists you should be joining if they are in your area.
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I don't think you need a business card, but if you want one, you can use this as an example.
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Good Advice...
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@andrewwuellner #life #advice #motivation #wisdom #inertia ♬ original sound - Andrew Wuellner
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SUBJECT LINE IDEA...
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"Two ideas for BIZ NAME"